Terms of service

Terms of Service

Last updated: August 26, 2026

1. Overview

This website is operated by Almora Brands LLC, trading as The Rule® ("The Rule," "we," "us," or "our").

These Terms of Service ("Terms") govern your access to and use of shoptherule.com (the "Site"), including all information, features, products, purchases, and services made available through the Site (collectively, the "Services").

By visiting the Site, placing an order, or otherwise using the Services, you agree to these Terms and our:

Privacy Policy
Returns & Refund Policy
Shipping Policy
Any additional policies or notices displayed on the Site

If you do not agree to these Terms, you should not use the Services.

2. Business Information

Almora Brands LLC
Trading as: The Rule
1621 Central Ave
Cheyenne, Wyoming 82001
United States
Email: support@shoptherule.com

3. Eligibility

You must be at least 18 years old or the age of legal majority in your place of residence to place an order through the Site.

By using the Services, you confirm that you have the legal capacity to enter into a binding agreement or that you are using the Services with the involvement and permission of a parent or legal guardian.

You may not use the Services for any unlawful or unauthorized purpose.

4. Product Information

We make reasonable efforts to display product descriptions, ingredients, sizes, photographs, colours, pricing, and other information accurately.

However, the appearance of colours and finishes may vary depending on your screen, lighting, the condition of the treated surface, the material, previous treatments, and application method. Natural ingredients may also vary slightly in colour, texture, or appearance between batches.

Product photographs and demonstrations are provided for illustrative purposes. Individual results may vary depending on the type, age, condition, colour, finish, and previous treatment of the surface.

Unless expressly stated otherwise, The Rule® is intended to condition and improve the appearance of suitable leather and wood surfaces. It is not represented as a structural repair product and may not repair:

Tears or holes
Peeling bonded or faux leather
Missing surface material
Deep cracks or severe structural damage
Rotten, mould-damaged, or water-damaged wood
Broken furniture, joints, stitching, or hardware

We reserve the right to correct product descriptions, typographical errors, pricing errors, or other inaccuracies. Nothing in this section limits your rights if a product is faulty, unsafe, or materially different from its description.

5. Product Use and Surface Suitability

You are responsible for reading and following the product label, instructions, warnings, and care guidance before use.

Before treating an entire item, apply a small amount to an inconspicuous area and allow sufficient time to evaluate the result. Some leather and wood surfaces may temporarily or permanently darken after conditioning.

Do not use the product on a surface if its manufacturer advises against oils, waxes, conditioners, or similar treatments. If you are uncertain about an antique, valuable, delicate, coated, painted, synthetic, suede, nubuck, unfinished, or specialty surface, consult the furniture manufacturer or a qualified restoration professional before use.

The product is not intended for human or animal consumption. Avoid contact with eyes, keep it out of reach of children and pets, and discontinue use if an unexpected reaction occurs.

We are not responsible for damage caused by improper application, excessive application, use contrary to instructions, use on an unsuitable surface, or failure to test the product before full application, except where applicable law provides otherwise.

6. Orders and Contract Formation

When you place an order, you are making an offer to purchase the products in your cart. An automated order confirmation acknowledges that we received your order but does not necessarily mean that it has been accepted.

We may verify your payment and order details before accepting an order. Unless applicable law requires otherwise, an order is accepted when we send a shipping confirmation or otherwise begin fulfilling it.

We may decline or cancel an order for legitimate reasons, including:

The product is unavailable
Payment cannot be authorized
The price or product information contains a material error
The order appears fraudulent or unauthorized
The shipping address is incomplete, invalid, or unsupported
The order violates purchase limits or promotional conditions
We reasonably believe the order is intended for unauthorized resale

If we cancel an order after payment has been collected, we will refund the amount paid for the cancelled items to the original payment method.

7. Prices, Currency and Taxes

Prices may be displayed in US dollars, Canadian dollars, Australian dollars, British pounds, or another supported currency depending on your location and Site settings.

Currency conversions may be calculated by Shopify, payment providers, or financial institutions. Your bank or card provider may charge additional currency-conversion or international transaction fees that we do not control.

Applicable taxes, delivery charges, and other amounts will be displayed at checkout where required. Unless expressly stated otherwise, you are responsible for any customs duties, import taxes, brokerage charges, or fees imposed by your country.

We may change prices at any time. Price changes do not affect orders that we have already accepted, except where correction of an obvious error is permitted by law.

8. Promotions, Bundles and Discounts

Promotions, discount codes, free gifts, and bundle offers may be subject to additional terms displayed with the offer.

Unless stated otherwise, promotions cannot be combined, exchanged for cash, transferred, or applied to previous purchases. Discounts apply only during the stated promotion period and while qualifying inventory remains available.

If a bundle is returned under our voluntary 30-Day Money-Back Guarantee, all products and promotional items included in the bundle must be returned in accordance with our Returns & Refund Policy.

Nothing in this section limits any mandatory rights relating to faulty, unsafe, misdescribed, or non-conforming products.

9. Payment

You agree to provide accurate, current, and complete billing and payment information. You confirm that you are authorized to use the selected payment method.

Payments are processed by Shopify and authorized third-party payment providers. Your use of a payment service may also be governed by that provider's terms and privacy policy.

We may use reasonable fraud-prevention measures and may request additional verification before processing an order.

10. Shipping and Delivery

Shipping estimates are estimates rather than guaranteed delivery dates unless we expressly agree otherwise. Delivery times may be affected by customs processing, carrier delays, weather, public holidays, address problems, or events outside our reasonable control.

You are responsible for providing a complete and accurate delivery address. Contact us immediately if you notice an error. We cannot guarantee that an address can be changed after an order has entered processing or been shipped.

Additional shipping terms, including estimated delivery windows and tracking information, are provided in our Shipping Policy.

Nothing in this section limits rights you may have when an order is not delivered within a legally required or expressly agreed period.

11. Returns, Refunds and the 30-Day Guarantee

Eligible purchases are covered by our voluntary 30-Day Money-Back Guarantee, subject to the conditions in our Returns & Refund Policy.

To request a return, contact support@shoptherule.com within 30 calendar days after delivery.

The 30-Day Money-Back Guarantee is an additional benefit. It does not replace, exclude, or limit any mandatory consumer rights, warranties, cancellation rights, or remedies available under applicable law.

12. Intellectual Property

The Site and its content, including The Rule® name, logos, product labels, photographs, videos, graphics, text, designs, icons, software, layout, and other materials, are owned by or licensed to Almora Brands LLC and are protected by applicable intellectual-property laws.

We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Site for personal, non-commercial shopping purposes.

You may not, without our written permission:

Copy, reproduce, republish, sell, or commercially exploit Site content
Use our branding, product photographs, advertisements, or written copy
Modify, reverse engineer, or interfere with the Site
Use automated tools to scrape or extract information from the Site
Remove copyright, trademark, or ownership notices
Impersonate The Rule®, Almora Brands LLC, or our representatives

13. Customer Reviews and Submitted Content

If you submit a review, photograph, video, testimonial, comment, or other content, you confirm that:

The content reflects your honest experience and opinions
You own the content or have permission to submit it
The content does not violate another person's rights
The content is not unlawful, deceptive, defamatory, abusive, or fraudulent
You have disclosed any material relationship or incentive connected to the review

You retain ownership of your content. However, by submitting it to us, you grant Almora Brands LLC a non-exclusive, worldwide, royalty-free license to use, reproduce, display, adapt, and distribute it in connection with our Site, customer communications, advertising, and promotion, subject to applicable law.

We may moderate or remove submitted content that violates these Terms, but we are not required to publish every submission.

14. Prohibited Conduct

You may not use the Site or Services to:

Violate any applicable law or regulation
Commit fraud or submit false information
Infringe intellectual-property, privacy, or other legal rights
Upload malware, viruses, or harmful code
Attempt unauthorized access to accounts, systems, or data
Interfere with the operation or security of the Site
Collect information about other users without authorization
Place orders using stolen or unauthorized payment information
Abuse discounts, refunds, chargebacks, reviews, or promotional offers
Use the Services for unauthorized commercial resale

We may restrict access, cancel affected orders, or take other reasonable action when prohibited conduct is detected.

15. Third-Party Services and Links

The Site may contain integrations, applications, payment services, or links operated by third parties. We do not control and are not responsible for third-party websites, services, availability, security, content, or privacy practices.

Your use of third-party services may be subject to separate terms and privacy policies.

16. Availability of the Services

We may update, suspend, withdraw, or modify all or part of the Site for maintenance, security, operational, or business reasons.

We do not guarantee that the Site will always be uninterrupted, error-free, or available. We will not be responsible for temporary unavailability outside our reasonable control, except where applicable law provides otherwise.

17. Disclaimers

To the fullest extent permitted by law, the Site and general informational content are provided on an "as available" basis without warranties beyond those expressly stated or legally required.

We do not guarantee that every product will produce identical cosmetic results on every surface. Results depend on factors including the surface material, finish, condition, colour, age, prior treatments, and application method.

Nothing in these Terms excludes any warranty, consumer guarantee, or remedy that cannot lawfully be excluded.

18. Limitation of Liability

To the fullest extent permitted by applicable law, Almora Brands LLC and its officers, employees, contractors, and service providers will not be liable for indirect, incidental, special, or consequential losses arising from your use of the Site or products where such losses were not reasonably foreseeable.

Where liability may lawfully be limited, our total liability relating to a particular purchase will not exceed the amount you paid for the affected product.

Nothing in these Terms limits or excludes liability for:

Fraud or fraudulent misrepresentation
Death or personal injury caused by negligence where liability cannot be excluded
Gross negligence or intentional misconduct where applicable
Faulty, unsafe, or misdescribed products where consumer law provides a remedy
Any liability or consumer right that cannot lawfully be limited or excluded

19. Consumer Rights by Location

United States

Nothing in these Terms limits any non-waivable rights or remedies available under applicable federal or state law.

Canada

Nothing in these Terms limits any non-waivable consumer rights or remedies under applicable Canadian federal, provincial, or territorial law.

Australia

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy that cannot lawfully be excluded.

United Kingdom

Nothing in these Terms affects your statutory rights under applicable UK consumer law, including rights relating to goods that are faulty, not as described, or not fit for purpose and applicable cancellation rights for online purchases.

20. Governing Law

These Terms and any non-contractual dispute arising from them are governed by the laws of the State of Wyoming and applicable United States federal law, without regard to conflict-of-law principles.

If you are a consumer outside the United States, this choice of law does not deprive you of mandatory protections provided by the laws of your country or region of residence. You may also have the right to bring a claim before the courts or dispute-resolution bodies available in your place of residence.

21. Dispute Resolution

Before beginning formal legal proceedings, we encourage you to contact us at support@shoptherule.com so we can attempt to resolve the issue directly.

This section does not prevent either party from seeking urgent relief or using any consumer complaint, chargeback, regulator, tribunal, small-claims, or court process available under applicable law.

22. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be limited or removed only to the minimum extent necessary. The remaining provisions will continue in effect.

23. No Waiver

If we do not immediately enforce a provision of these Terms, that does not mean we waive our right to enforce it later.

24. Entire Agreement

These Terms, together with the policies and notices incorporated by reference, form the entire agreement between you and Almora Brands LLC concerning your use of the Services and purchases made through the Site.

25. Changes to These Terms

We may update these Terms to reflect changes in our Services, business practices, technology, or legal obligations.

Updated Terms will be posted on this page with a revised "Last updated" date. Material changes will apply prospectively where required by law. Your continued use of the Services after updated Terms become effective constitutes acceptance where permitted by law.

26. Contact Us

Questions about these Terms may be sent to: