Privacy policy
Privacy Policy
Last updated: May 26, 2026
At The Rule, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your personal data. We've written it in plain English because legal jargon doesn't build trust — clarity does.
This policy applies to all visitors, customers, and subscribers who interact with our website at shoptherule.com or any related services operated by Almora Brands LLC.
Who We Are
The Rule is a brand owned and operated by Almora Brands LLC, a limited liability company. For the purposes of data protection laws, Almora Brands LLC is the "data controller" of your personal information.
If you have questions about this policy or how we handle your data, contact us at support@shoptherule.com.
Information We Collect
We collect different types of information depending on how you interact with us:
Information You Provide Directly
- Contact details: Name, email address, phone number, shipping address, billing address
- Account information: Username, password (encrypted), purchase history, subscription preferences
- Payment information: Credit card or payment details (processed by our payment provider — we do not store full card numbers)
- Communications: Messages you send us via email or contact forms
- Reviews and feedback: Product reviews, survey responses, testimonials you submit voluntarily
Information Collected Automatically
- Device information: Browser type, operating system, device identifiers, IP address
- Usage data: Pages viewed, time spent on pages, links clicked, scroll depth, referring website
- Cookies and similar technologies: See our Cookies section below
- Location data: General location based on IP address (city/state level, not precise GPS)
Information From Third Parties
- Payment processors (Shopify Payments, Stripe, PayPal) confirm successful payments
- Shipping carriers (USPS, UPS, FedEx) provide delivery status updates
- Advertising platforms (Meta, Google) provide aggregated ad performance data
- Analytics providers (Google Analytics, Shopify Analytics) provide visitor behavior insights
How We Use Your Information
We use the information we collect for specific, limited purposes:
| Purpose | What This Means |
|---|---|
| Process orders | Fulfill purchases, ship products, send order confirmations, manage subscriptions |
| Customer support | Respond to questions, resolve issues, process refunds and returns |
| Improve our service | Analyze how customers use our site to improve product offerings, page design, and user experience |
| Marketing communications | Send promotional emails, product updates, and special offers (only with your consent — you can unsubscribe anytime) |
| Personalized advertising | Show relevant ads on Meta, Google, and other platforms based on your interaction with our site |
| Fraud prevention | Detect and prevent fraudulent transactions, unauthorized access, and abuse |
| Legal compliance | Comply with tax laws, consumer protection regulations, and respond to lawful requests from authorities |
Who We Share Your Information With
We do not sell your personal information for monetary gain. We share data only with trusted service providers who help us run our business:
- Shopify: Our ecommerce platform — stores order and customer data
- Payment processors: Shopify Payments, Stripe, PayPal — process payments securely
- Shipping providers: USPS, UPS, FedEx, and our fulfillment partner — deliver your orders
- Email service providers: Klaviyo or similar — send transactional and marketing emails
- Analytics services: Google Analytics, Shopify Analytics — measure site performance
- Advertising partners: Meta (Facebook, Instagram), Google Ads, TikTok — run our ads and measure their effectiveness
- Customer support tools: Email and helpdesk software used to respond to your inquiries
- Legal authorities: Government agencies or courts when legally required
Important note about advertising: Under California and other state privacy laws, sharing data with advertising platforms (like Meta and Google) for personalized ads may be considered a "sale" or "share" of personal information. You have the right to opt out — see your rights below.
Cookies and Tracking Technologies
We use cookies and similar technologies to make our website work, understand how you use it, and personalize your experience. Cookies fall into these categories:
- Essential cookies: Required for the website to function (shopping cart, checkout, login). Cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our site (Google Analytics, Shopify Analytics)
- Marketing cookies: Track your activity across websites to show relevant ads (Meta Pixel, Google Ads, TikTok Pixel)
- Functional cookies: Remember your preferences (language, location, recently viewed products)
You can control cookies through your browser settings or by using the cookie consent banner on our site. Disabling certain cookies may affect site functionality.
How Long We Keep Your Data
We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law:
- Order records: 7 years (required for tax and accounting purposes)
- Customer accounts: Until you request deletion or 3 years after your last activity, whichever comes first
- Marketing email list: Until you unsubscribe
- Support communications: 3 years from the date of last contact
- Analytics data: Up to 26 months in aggregated form
Data Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
- Encryption of data in transit (HTTPS/SSL) and at rest where applicable
- Secure payment processing through PCI-DSS compliant providers — we never store full credit card numbers
- Restricted access to personal data on a need-to-know basis
- Regular security reviews of our systems and service providers
However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you live, you have specific rights over your personal information. We honor these rights for all customers, regardless of state or country of residence.
- Right to access: Request a copy of the personal data we hold about you
- Right to correct: Request corrections to inaccurate or incomplete data
- Right to delete: Request that we delete your personal data (subject to legal retention requirements)
- Right to opt out of sale or sharing: Direct us not to share your data with advertising partners for personalized ads
- Right to limit use of sensitive information: Restrict how we use sensitive personal data
- Right to portability: Receive your data in a portable format
- Right to non-discrimination: We will not deny services or charge different prices for exercising your rights
How to exercise these rights: Email support@shoptherule.com with your request. We will respond within 30 days. We may need to verify your identity before processing your request to protect your privacy.
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know what categories of personal information we collect and how we use them
- Right to opt out of the sale or sharing of personal information
- Right to limit the use of sensitive personal information
- Right to delete personal information
- Right to correct inaccurate personal information
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, email support@shoptherule.com with "California Privacy Request" in the subject line.
Children's Privacy
The Rule is intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will delete that information promptly.
International Users
The Rule currently ships only within the United States. If you access our website from outside the US, please be aware that your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.
Third-Party Links
Our website may contain links to third-party websites (social media, payment providers, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before sharing your information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last updated" date at the top of this page reflects the most recent revision. For significant changes, we will notify you by email or through a prominent notice on our website. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
Contact Us About Privacy
Questions, concerns, or requests about your privacy? We're here to help.
support@shoptherule.com
We respond to all privacy requests within 30 days.