Privacy Policy

Last updated: July 25, 2026

At The Rule ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

When you visit our store or make a purchase, we collect the following types of information:

• Personal Information: Name, email address, shipping/billing address, phone number, and payment details (processed securely by our payment provider — we do not store full card numbers).
• Order Information: Products purchased, order value, and order history.
• Device & Usage Information: IP address, browser type, device type, pages visited, and referring website, collected automatically through cookies and similar technologies.

2. How We Use Your Information

• To process and fulfill your orders, including shipping and payment processing.
• To communicate with you about your order (confirmations, shipping updates, customer support).
• To send marketing communications (only if you've opted in) about promotions, new products, or updates. You can unsubscribe at any time.
• To improve our website, products, and customer experience.
• To detect and prevent fraud or unauthorized transactions.

3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember items in your cart
• Understand how visitors use our site (analytics)
• Show relevant ads on platforms like Facebook, TikTok, and Google

You can disable cookies through your browser settings, though some site features may not function properly without them.

4. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties strictly to operate our business, including:

• Payment processors (e.g., Shopify Payments, PayPal, Stripe) to securely process transactions.
• Shipping carriers to deliver your order.
• Marketing & analytics platforms (e.g., Meta, TikTok, Google Ads, Klaviyo) to run advertising and email campaigns, only where you've consented as required by law.
• Legal authorities, if required by law or to protect our rights.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights

You may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your data
• Opt out of marketing communications at any time
• Request a copy of your data (data portability)

To exercise any of these rights, contact us at support@shoptherule.com.

6.1 For California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale or sharing of your personal information. We do not sell your personal information.

7. Data Security

We use industry-standard security measures, including SSL encryption, to protect your personal information during transmission and storage. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website and products are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

📧 Email: support@shoptherule.com